So about ⅓ of customers came back – so it’s like a compounding thing over time. This is a consumable – like pet supplements – so they buy more. So he sells matcha tea! That’s THE thing. He sells those – but it’s his thing that sells the thing. He sells matcha bowls – that’s a thing that you mash up the tea in before you make your tea. Sell the thing that sells the thing! – matcha bowlsĮg on Amazon – Dave Lindenbaum does this. Everyone else is trying to do that – but then it just becomes a price war. So you need to stop trying to make money from just one thing. When you sell a product on Amazon, you’re not looking to sell ONE product – you want to sell a product LINE. In Amazon marketing strategy, “most big course makers don’t talk about this because they don’t do it!” Learn more about Dana’s strategies on marketing.ĭana Derricks is the author of “The truth about business”. Subscribe: Google Podcasts | Spotify | Stitcher | Email | RSS Podcast: Play in new window | Download (Duration: 22:00 - 18.0MB) Amazon marketing strategy with Dana Derricks Episode 3
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